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Driven into the Ground

Activision have started the PR for what looks to be Infinity Ward’s next Call of Duty game. Whilst other companies seem to have learnt their lesson about yearly updates, Activision obviously haven’t. EA seemed to have stopped the annual release of Medal of Honor games, id aren’t churning out yearly updates to Quake and Doom. Halo, Gears, Resistance and Killzones aren’t being squeezed out every year. But Activision seem content to have a Call of Duty every year, as well as multiple versions of Guitar Hero annually. But curiously enough WoW is still the original with only two expansions in nearly four and a half years.

Iterating till doomsday has seen a lot of game series being ruined, but you can predict when this going happen very easily- People start referring to it as a franchise as if its a frozen yogurt stand in a mall. The more often you make the same game with only minor upgrades, the more likely you are to suffer from boredom and deja vu. With games like Madden, there’s evidence to suggest that many football fans buy the game every couple of years, rather than every installment. With Madden, there’s also no other choice if you want an NFL game.

With shooters, its perhaps more perilous because there is so much more choice. Call of Duty has to compete with Resistance and Killzone on PS3; Gears and Halo on 360; Tom Clancy shooters on all systems; Left 4 Dead and Team Fortress on PC as well as the ancient juggernauts of Counterstrike, Battlefield and Unreal games. Valve didn’t release TF3 a year after TF2, they added new content (free or not) but Activision took the success of Call of Duty 4 and threw it away by release the almost as successful Call of Duty World at War a year after. If there’s a new CoD game every year, how long before people get sick of it? You can argue that they sold a large number of CoD4 boxes and then a year later sold a large number of CoD WaW boxes. But they also had to devote two of their best teams to making a new title in two years, rather than smaller teams making expansions or DLC.

You can tell the tide of the Guitar Hero Rock Band style games has turned a little bit. People seem a little less enthusiastic about those games these days. Perhaps the lure of being a Rock Star fades after a while? Or the sight of fat geeks rocking out gets old after a while? You know how everyone groans about “another WWII game?” That’s because there was a time when you had Medal of Honor, Commandos, Brothers in Arms Wolfenstein, DoD,  CoD, plus dozens of  strategy titles and smaller PC games set in the same settings. There are dozens of SF or fantasy based games but the difference is they have freedom to make up new worlds whereas games based on actual events or settings (such as WWII or Modern Combat games) have to adhere to a certain aesthetic and conform to real world experience and expectations. You couldn’t have Gaz pull out a BFG and keep a straight face.

Look at Battlefield. First there was a WWII game and some expansions. Then there was Battlefield Vietnam a few years later, the Battlefield 2 with its mini expansions and console versions and then Battlefield 2142. The SF sequel fizzled pretty much and now the series is drifting backwards in time like some kind of ass-backwards Buck Rogers. Bad Company is back in current times and Battlefield Heroes and the new downloadable games are in WWII (ish) times. EA tried to iterate by innovating but really what they needed was space in between releases.

We’ve already mentioned Blizzard and WoW. But look at Starcraft. It was a huge hit in the late 90′ s but here we are, a decade and change later and we’re still waiting for the sequel (Just suppose EA had bought Blizzard in the past. We’ve have had Starcraft 2-5, Diablo 3, 4 and Origins and Warcraft 4-6 before EA shut them down). Of course, they are releasing SCII in three different versions. Kotick, you magnificent bastard! The clamouring for new SC is such that people will buy the three versions and not bitch too much about triple charged. WHy? Because Blizzard let the demand for a sequel build organically over time. Maybe 11-12 years is overkill, but its worked.

Personally, I am happy to have a new CoD game each year. But I know the series probably won’t be what it is if it starts fatiguing gamers to the point Activision mandate harmful changes in order to fix the malaise. “Have you guys considered adding giant robots?”