GAMER DEMOGRAPHICS
Demographics is a wonderful thing. A TV show can rate poorly overall but rate very well within an age demographic that is attractive to advertisers. Gamer demographics are similar but aren’t necessarily age-based so lets have a look at some of the key gaming demographics
JAPANOPHILES:
These guys play every cutesy Japanese puzzle game, every esoteric weird game and of course JRPG’s. You can not only sell them a game, but they will also buy the orchestral recording of the soundtrack, the remix soundtrack, the covers album, recordings of the original NES soundtrack, the re-release of the game on PSP (and a PSP), all of the toys and any Japanese candy with pictures of the game on the wrapper. They also cosplay. So who wants these guys to buy their products?
PEOPLE WHO ONLY PLAY VALVE MULTIPLAYER GAMES-
There are dudes who ignore any big PC shooter that’s not from Valve. They play various versions of Counterstrike, Day of Defeat, Team Fortress 2 and now Left 4 Dead. They ignore Battlefield, Quake Live, Call of Duty, Unreal Tournament, et al. They will not leave those games until Valve releases another multiplayer game. They are very loyal and love Steam. So what can you market to these guys? Well, this is the USB Crowbar. (Note: Due to a design oversight, the non-detachable USB cable is only 3 inches long. The manufacturers of the USB crowbar do not offer warranties for any damage to you computer if you attempt to use the crowbar function whilst attached to you PC)
13-YEAR OLD ONLINE COCKBITES with headsets
Its a well known Internet FACT that Halo 3 players on Xbox Live are racist homophobes and that no dickwad teens at all play PC games like Team Fortress 2 and sing into their mike the whole time. Here’s a self help book for people who just won’t shut the fuck up and don’t get the hint that we don’t want to hear every random thought out of your mouth. Yes there’s some issues with latency with these guys and we don’t mean ping times.
