NEWS ANALYSIS- 2008- Mergers and Not-So-Mergers
Today it’s been revealed that Square Enix have thrown their hat into the ring to take over Eidos. This has serious implications for many people including the cottage industry of UK models who portray Lara Croft in photoshoots and at trade shows. If Square Enix controlled Tomb Raider, would she look like this?
Over the years we’ve had Sega and Sammy, Namco and Bandai, Bioware and Pandemic. So far this year, EA has tried to buy Take Two interactive and failed. Activision and Vivendi merged and unleashed Kotickor The Barbarian. Warner Interactive seems to have a solid grip on Eidos and now other suitors have expressed interest in the publisher recently. Squre Enix also recently tried to merge with Tecmo, who said “we’re flattered but no thanks, we’re not that kind of publisher,” and who then subsequently started merger talks with Koei. Midway’s merger with the concept of bankruptcy has taken another step closer to fruition and Atari’s merger with success seems to be ever elusive.
Who’s next? THQ and EA make THEAQ? Would Crave and Capcom make Crap? Would Codemasters and Gamecock be Cockmasters?
December 5th, 2008 at 5:44 pm
The sword isn’t big enough…
December 7th, 2008 at 6:51 am
perhaps not. oh well.